BIBA is the first upscale fashion and psychology magazine in China. BIBA stands out for its fashion flair, practicality and attention to women.
The magazine layout is stylish and elegant, its content practical and truthful,its attitude tolerant and instructive and its language easygoing and humourous.
Curious, fashionable and always involving, the Chinese version follows the successful mix of the French magazine.
Launch date : 2003
partners : Oriental Publishing House, Shanghai